Exposing Your Expertise: Creating and Leveraging Powerful Web Content

This program will show you in detail how to use your articles and content to gain higher search engine placement, draw targeted traffic to your Web site, and grow your mailing list. Then, leverage these contacts to generate bookings, consulting assignments, and further exposure. Learn from Philippa's latest insights and practical take-home techniques as she reveals the inside secrets of her #1 marketing strategy.

You'll learn how to:

• Use your Web site and online resources to generate writing ideas
• Develop a clear strategy and objectives for articles dissemination
• Present your material to engage your visitors and create response
• Leverage the contacts and results that you achieve for profit