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A path analysis model of the advertising-sales relationship (Faculty working papers)

AuthorJohny K Johansson
PublisherCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign
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Book Details

Author(s)Johny K Johansson
PublisherCollege of Commerce and Business Administration, University of Illinois at Urbana-Champaign
ISBN / ASINB0006WSNLU
ISBN-13978B0006WSNL4
Sales Rank99,999,999
MarketplaceUnited States  🇺🇸

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