Mobile Traffic Pricing Models in Asia/Pacific

This IDC study notes that the mobile data pricing remains fairly differentiated across the service providers in the region. While voice pricing typically follows a similar path, service providers are still experimenting with different mobile data carriage pricing to stimulate usage. This study aims to compare pricing models across operators and markets in Asia/Pacific (excluding Japan), evaluate pricing trends in mobile data traffic, understand and analyze operators' pricing strategy with respect to mobile data carriage services.

"Pricing is one of the most commonly used tools to stimulate usage in the mobile industry. Carriers continue to experiment with mobile data tariffs in order to differentiate and maximize opportunities from this growing segment of the market," observes Davina Yeo, associate director, Asia/Pacific Wireless and Telco Consulting, IDC Asia/Pacific.