Video Services Survey Results: iTV, Cable, Satellite, and Internet Video

This IDC study contains data and analysis on the video services market from IDC's 2003 Consumer Devices and Technologies Services Survey. This random digital dial survey includes responses from more than 1,000 U.S. households. Topics covered in this survey include consumer use, preferences and satisfaction, and spending on services including pay-TV subscriptions, video on demand, pay-per-view, rentals, online video, and various interactive applications, including IM on TV, tcommerce, information on demand, and interactive programming.

"Competition between cable and satellite continues to heat up," says Greg Ireland, senior analyst, Consumer Markets: Video at IDC. "Interactive TV has yet to figure prominently in this competitive environment as fundamentals such as programming choice, cost, picture quality, and overall satisfaction are of importance to consumers. However, with video on demand now offered by cable and new Internet-based video service available, the market dynamics are continuing to evolve."