Serbia Printer 2004-2008 Forecast and 2003 Vendor Shares

This study discusses the Serbian market for electronic printers – monochrome and color as well as impact and non-impact – used with all levels of computer systems. It does not cover point-of-sale printers or small-format printers featuring widths of less than eight inches. It also does not cover wide format (A0) products, sometimes known as plotters. The forecasts contain data for the Serbian printer market from 2003 through 2008. Unit shipment, value of shipments, and average selling value (ASV) information is presented. Data for 2003 is actual, whereas data for 2004-2008 is projected.

"Pricing is the single most important factor on the Serbian market. In the near future, lower prices should spur a migration of a considerable number of home users from inkjet to mono lasers. Further down the road, lower pricing will transform the cost/benefit equation for color lasers and result in strong demand from businesses." — Nickolay Grigorov, Research Analyst, IDC CEMA Office Automation Group