Brand equity in the drinkin' box market: Canadian vs. American.: An article from: Journal of Comparative International Management

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Citation Details
Title: Brand equity in the drinkin' box market: Canadian vs. American.
Author: Wendy Wilson
Publication:Journal of Comparative International Management (Refereed)
Date: December 1, 2004
Publisher: Management Futures
Volume: 7 Issue: 2 Page: 55(11)

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