Grand opening: you may have the best direct-mail creative in the world. But recipients will never know it--unless you can first motivate them to ... envelope): An article from: Bank Marketing

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Citation Details
Title: Grand opening: you may have the best direct-mail creative in the world. But recipients will never know it--unless you can first motivate them to unseal the envelop.(Fundamentals: the direct mail envelope)
Author: Sally Moren
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 5 Page: 36(4)

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