Targeted and affordable: as a marketing tool company events have their place. But, says Richard McLean, they deserve a little scrutiny. He advocates the ... An article from: NZ Business

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Citation Details
Title: Targeted and affordable: as a marketing tool company events have their place. But, says Richard McLean, they deserve a little scrutiny. He advocates the "fireside chat" as a relationship-building tool. (Business Relationships).
Author: Richard McLean
Publication:NZ Business (Magazine/Journal)
Date: June 1, 2003
Publisher: Profile Publishing Ltd.
Volume: 17 Issue: 5 Page: 34(2)

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