Applying and evaluating models to predict customer attrition using data mining techniques.: An article from: Journal of Comparative International Management
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Citation Details Title: Applying and evaluating models to predict customer attrition using data mining techniques. Author: Tom Au Publication:Journal of Comparative International Management (Refereed) Date: June 1, 2003 Publisher: Management Futures Volume: 6 Issue: 1 Page: 10(13)