Integrated corporate and product brand communication (1).: An article from: Advances in Competitiveness Research

This digital document is an article from Advances in Competitiveness Research, published by American Society for Competitiveness on January 1, 2003. The length of the article is 7411 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Integrated corporate and product brand communication (1).
Author: Philip J. Kitchen
Publication:Advances in Competitiveness Research (Refereed)
Date: January 1, 2003
Publisher: American Society for Competitiveness
Volume: 11 Issue: 1 Page: 66(21)

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