The new alchemy: turning transaction data into gold.(Database Marketing): An article from: Bank Marketing

Name: The new alchemy: turning transaction data into gold.(Database Marketing): An article from: Bank Marketing
Author: John J. Coffey, Gene Palm
ISBN: 978B0008GB213

Author John J. Coffey, Gene Palm

Publisher Bank Marketing Assn.

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Book Details

Author(s) John J. Coffey, Gene Palm

Publisher Bank Marketing Assn.

ISBN / ASIN B0008GB212

ISBN-13 978B0008GB213

Marketplace United States 🇺🇸

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The new alchemy: turning transaction data into gold.(Database Marketing): An article from: Bank Marketing

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