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The new alchemy: turning transaction data into gold.(Database Marketing): An article from: Bank Marketing

AuthorJohn J. Coffey, Gene Palm
PublisherBank Marketing Assn.
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Book Details

Author(s)John J. Coffey, Gene Palm
PublisherBank Marketing Assn.
ISBN / ASINB0008GB212
ISBN-13978B0008GB213
MarketplaceUnited States  🇺🇸

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