The Pigglys that stayed at the market. (Piggly Wiggly Carolina Co.) (Retail): An article from: Direct Marketing

This digital document is an article from Direct Marketing, published by Hoke Communications, Inc. on November 1, 1989. The length of the article is 1120 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: When Piggly Wiggly Carolina opened two stores in Spartanburg, SC it faced tough competition. The company launched a direct marketing campaign that used mail and telephone to supplement newspaper advertising. The stores sent out a letter announcing the anniversary of the stores that included four attractive coupon offers and then followed up on the solicitation with a telephone survey of the areas' shopping preferences. All respondents to the survey were, in turn, sent a gift certificate. The campaign was a success and made both stores profitable.

Citation Details
Title: The Pigglys that stayed at the market. (Piggly Wiggly Carolina Co.) (Retail)
Author: Murray Raphel
Publication:Direct Marketing (Magazine/Journal)
Date: November 1, 1989
Publisher: Hoke Communications, Inc.
Volume: v52 Issue: n7 Page: p46(2)

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