The VCR: very critical resource. (video cassette recorder) (Business-to-Business): An article from: Direct Marketing

This digital document is an article from Direct Marketing, published by Hoke Communications, Inc. on November 1, 1989. The length of the article is 2391 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The combination of pre-recorded video cassette advertising and print advertisements can increase the effectiveness of direct response marketing campaigns. Video cassette programming should be developed to educate, inform, entertain, and motivate the customer. Video cassette programming is a good medium for niche marketing to targeted audiences and can be used for cross-promotions with non-competing sponsors.

Citation Details
Title: The VCR: very critical resource. (video cassette recorder) (Business-to-Business)
Author: Joyce K. Reynolds
Publication:Direct Marketing (Magazine/Journal)
Date: November 1, 1989
Publisher: Hoke Communications, Inc.
Volume: v52 Issue: n7 Page: p51(3)

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