Determining the consumer information content of newspapers: a proposed analytical framework and illustrative application.: An article from: Journal of Consumer Affairs

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on June 22, 1989. The length of the article is 4197 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A categorical framework and methods to estimate the attention devoted to delineated categories of consumer news are developed. The framework's empirical application is illustrated in an explanatory examination of 53 issues of USA Today published in late 1985. Content analysis is used as a "communicator analysis" to investigate content as direct evidence about news producers rather than news receivers. The news organization's perceptions of the newsworthiness of consumer news categories are analyzed. Applications of the categorical framework for consumer research are discussed. (Reprinted by permission of the publisher.)

Citation Details
Title: Determining the consumer information content of newspapers: a proposed analytical framework and illustrative application.
Author: Radar Hayes
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 1989
Publisher: American Council on Consumer Interests
Volume: v23 Issue: n1 Page: p127(18)

Distributed by Thomson Gale