Premier Bank pinpoints customer concerns. (Service Quality Resource): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1992. The length of the article is 1895 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Premier Bank implemented a quality service customer relations program to offset any negative effects of the consolidation of the bank's several office and data processing operations. Central to this program is BMA's Service Quality Satisfaction Analysis (SQSA), which assesses service quality in terms of reliability, accessibility, responsiveness, competence, clarity, courtesy, features and appearance. The Baton Rouge, LA-based bank's SQSA research found that Premier was doing well in 'clarity,' 'courtesy' and 'reliability,' but should improve in 'responsiveness.'

Citation Details
Title: Premier Bank pinpoints customer concerns. (Service Quality Resource)
Author: Mary Colby
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n1 Page: p31(3)

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