'Hub and spoke' personalized strategy targets young, emerging affluent set. (Grenada Sunburst System Corp expands product offerings and investment ... Resource): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1992. The length of the article is 800 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks are realizing that they need to widen the variety of their product offerings and improve their investment capabilities if they are to attract the affluent baby boom generation. One bank that has begun to effect such changes in its operations is Grenada Sunburst System Corp. The banking company believes that a bank cannot fully serve its clients if it only offers traditional products. To improve its customer service, Sunburst established the Sunburst Financial Group, a 'one-stop' investment company that is a registered broker-dealer as well. Sunburst expects that new products and services will account for a quarter, or even half, of its holding company revenues by the end of the 1990s.

Citation Details
Title: 'Hub and spoke' personalized strategy targets young, emerging affluent set. (Grenada Sunburst System Corp expands product offerings and investment capabilities) (Trust Marketing Resource)
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n6 Page: p31(2)

Distributed by Thomson Gale