The customer-driven competitive edge. (Faculty Corner ): An article from: Bank Marketing
Book Details
Author(s)Rex Bennett
PublisherBank Marketing Assn.
ISBN / ASINB00091YQ8C
ISBN-13978B00091YQ80
AvailabilityAvailable for download now
Sales Rank13,083,989
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1992. The length of the article is 1369 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Being customer-oriented is no longer enough for banks to achieve competitive advantage. What banks need is to become customer-driven. The difference between the two strategies is the degree of commitment to customer satisfaction. Customer-oriented banks attempt to satisfy customers in accordance with bank goals, objectives and resources. However, customer satisfaction is generally just one of these banks' many goals. On the other hand, customer-driven banks treat customer satisfaction as their first and most important objective. These banks are the ones most likely to prosper in the 1990s. This strategy, coupled with constant innovation, can achieve for American banks the kind of competitive edge long enjoyed by the Japanese.
Citation Details
Title: The customer-driven competitive edge. (Faculty Corner )
Author: Rex Bennett
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n5 Page: p50(2)
Distributed by Thomson Gale
From the supplier: Being customer-oriented is no longer enough for banks to achieve competitive advantage. What banks need is to become customer-driven. The difference between the two strategies is the degree of commitment to customer satisfaction. Customer-oriented banks attempt to satisfy customers in accordance with bank goals, objectives and resources. However, customer satisfaction is generally just one of these banks' many goals. On the other hand, customer-driven banks treat customer satisfaction as their first and most important objective. These banks are the ones most likely to prosper in the 1990s. This strategy, coupled with constant innovation, can achieve for American banks the kind of competitive edge long enjoyed by the Japanese.
Citation Details
Title: The customer-driven competitive edge. (Faculty Corner )
Author: Rex Bennett
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n5 Page: p50(2)
Distributed by Thomson Gale
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