Everyone is seeing red! CB&T's debit card promotion achieves astounding results. (Columbus Bank and Trust Co.): An article from: Bank Marketing
Book Details
Author(s)J. Dudley Wells
PublisherBank Marketing Assn.
ISBN / ASINB00091ZKRS
ISBN-13978B00091ZKR4
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1993. The length of the article is 1446 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Georgia-based Columbus Bank and Trust Co (CB&T) embarked on an eight-week marketing campaign for its new Visa off-line debit card in the early part of 1992. The campaign called for the bank's 21 branches to devise ways to branch-specific marketing goals. The branches that reached their goals received a $50 reward for every employee while the branch that sold the most debit cards got an additional $300 reward per employee. CB&T's goal at the end of the campaign was to sell 2,750 cards. At the conclusion of the eight-week period, the bank was able to surpass this target and sold 5,048 cards. The success of the marketing program was due largely to the bank managers' creativity in motivating their personnel to market the cards. CB&T's marketing effort was also helped by the fact that the bank personnel themselves liked the debit card and were able to tell customers about its many benefits.
Citation Details
Title: Everyone is seeing red! CB&T's debit card promotion achieves astounding results. (Columbus Bank and Trust Co.)
Author: J. Dudley Wells
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n1 Page: p32(2)
Distributed by Thomson Gale
From the supplier: Georgia-based Columbus Bank and Trust Co (CB&T) embarked on an eight-week marketing campaign for its new Visa off-line debit card in the early part of 1992. The campaign called for the bank's 21 branches to devise ways to branch-specific marketing goals. The branches that reached their goals received a $50 reward for every employee while the branch that sold the most debit cards got an additional $300 reward per employee. CB&T's goal at the end of the campaign was to sell 2,750 cards. At the conclusion of the eight-week period, the bank was able to surpass this target and sold 5,048 cards. The success of the marketing program was due largely to the bank managers' creativity in motivating their personnel to market the cards. CB&T's marketing effort was also helped by the fact that the bank personnel themselves liked the debit card and were able to tell customers about its many benefits.
Citation Details
Title: Everyone is seeing red! CB&T's debit card promotion achieves astounding results. (Columbus Bank and Trust Co.)
Author: J. Dudley Wells
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n1 Page: p32(2)
Distributed by Thomson Gale
