Balance of power: power buyers challenge independent reps and small manufacturers. (retailing and wholesaling giants) (Industry Overview): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on March 1, 1994. The length of the article is 1452 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Large and powerful retailers pose serious threats to small manufacturers and service companies. Retailing giants dictate manufacturers' decisions with regard to pricing and marketing, resulting in lower distribution costs. Powerful retailers seek control of the industry and strive for lower costs to increase their profits. The smaller manufacturers and independent representative agencies should carve out a solid market niche and provide quality service to make them viable in the distribution environment.

Citation Details
Title: Balance of power: power buyers challenge independent reps and small manufacturers. (retailing and wholesaling giants) (Industry Overview)
Author: Bob Vereen
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: March 1, 1994
Publisher: National Retail Hardware Association
Volume: v166 Issue: n3 Page: p77(2)

Article Type: Industry Overview

Distributed by Thomson Gale