Banks make inroads into alternative investments field. (Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1994. The length of the article is 2374 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks continue to make inroads in the alternative investments market despite increasing competition from such players as securities firms, insurance companies and mutual funds companies. Fee-income potential, narrowing commercial lending spreads and consumer responsiveness are all driving this enthusiasm among banks for alternative investments. To maintain their share of the market, banks are taking measures to differentiate themselves from other providers through different product development and distribution techniques. Moreover, banks are implementing programs to gain the trust of consumers. Thus, they are careful in following the appropriate disclosure guidelines and perform suitability analysis. Marketing efforts of Old Kent Financial Corp., the Bank of Mississippi, Premiere Bancorp, Security Bank SSB and First American Bank and Trust are discussed.

Citation Details
Title: Banks make inroads into alternative investments field. (Cover Story)
Author: Karen Holliday
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n3 Page: p18(6)

Article Type: Cover Story

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