Tracking the effectiveness of your ads. (includes related article on yellow pages advertising) (Cover Story): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on June 1, 1993. The length of the article is 834 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Methods to evaluate the effectiveness of advertising in increasing store traffic and sales in hardware and home center stores are discussed. Comparing headcounts or product sales during a promotional event with those during normal days, comparing total sales of advertised products during a promotional event to advertising costs and coupon collection are some of the methods presented. Evaluation results and notes on how an advertisement can be improved should be attached to a copy of the advertisement and kept in files.

Citation Details
Title: Tracking the effectiveness of your ads. (includes related article on yellow pages advertising) (Cover Story)
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: June 1, 1993
Publisher: National Retail Hardware Association
Volume: v164 Issue: n6 Page: p63(1)

Article Type: Cover Story

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