Real-life marketing at UCCB. (University College of Cape Breton) (CIM News): An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on June 22, 1993. The length of the article is 918 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A marketing plan for the Canadian Institute of Management (CIM) was developed by six undergraduate students at the University College of Cape Breton (UCCB) in partial fulfillment of the requirements in their marketing management course. Through tedious research work, the group was able to come up with a plan that discussed the underlying problems associated with CIM and the possible solutions to these problems. The plan was presented to the local CIM board of directors and was eventually carried out on a local level. Two of the UCCB students were hired by CIM.

Citation Details
Title: Real-life marketing at UCCB. (University College of Cape Breton) (CIM News)
Author: Glen Sampson
Publication:Canadian Manager (Magazine/Journal)
Date: June 22, 1993
Publisher: Canadian Institute of Management
Volume: v18 Issue: n2 Page: p6(2)

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