The value of structure. (bank marketing): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1991. The length of the article is 2704 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The process that banking institutions should use to become marketing-oriented organizations must be approached in two phases. Phase I involves building a marketing framework and bringing existing marketing systems in line with that framework. Phase I will take about three to five years to complete. Phase II uses the new framework to make institutions effective competitors. The factors that support strong, marketing-oriented organizations include the selection and retention of the right employees, a commitment to marketing research, and effective product development and management.

Citation Details
Title: The value of structure. (bank marketing)
Author: Lance E. Kessler
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n5 Page: p24(3)

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