Staking your claim: making co-op advertising pan out. (includes related articles on managing co-op advertising and on Rick Brightman of Brightman's ... An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on September 1, 1991. The length of the article is 1940 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Staking your claim: making co-op advertising pan out. (includes related articles on managing co-op advertising and on Rick Brightman of Brightman's Home Center in Norwich, New York) (Cover Story)
Author: Ruth Hamburg
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: September 1, 1991
Publisher: National Retail Hardware Association
Volume: v161 Issue: n3 Page: p58(6)

Article Type: Cover Story

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