Quality Service University: First of America takes action for service improvement. (First of America Bank Corp.)(Service Quality Resource): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1991. The length of the article is 1026 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: First of America Bank Corp is aggressively pursuing a service improvement program. The bank's overall strategy includes enlisting the services of ActionSystems Inc for the training of its managers, and establishing a 'Quality First Council' to oversee the implementation of other service initiatives. To improve ongoing service training and corporate-wide research, the Council proposed the creation of a Quality Service University (QSU). The University was launched with First of America's 17 divisions and departments, and it offered service training to over 2,200 employees in nine regional locations in 1990. Surveys reveal that the bank is meeting most of the needs of its customers and that it has also created a higher level of job excitement among its employees.

Citation Details
Title: Quality Service University: First of America takes action for service improvement. (First of America Bank Corp.)(Service Quality Resource)
Author: Connie Remenschneider
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n11 Page: p33(2)

Distributed by Thomson Gale