Survival of the independent; how to compete against the mass merchandiser for your customer. (includes related article): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on August 1, 1994. The length of the article is 2358 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many independent do-it-yourself retailers are finding it difficult to compete with larger retail chains. To increase their competitiveness, independent retailers are urged to develop marketing strategies adapted to the needs of their consumers. In addition, they should strive to improve their point-of-transaction support services as well encourage their employees to be creative and consumer-oriented.

Citation Details
Title: Survival of the independent; how to compete against the mass merchandiser for your customer. (includes related article)
Author: Thomas J. Winninger
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: August 1, 1994
Publisher: National Retail Hardware Association
Volume: v167 Issue: n2 Page: p255(3)

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