Business intelligence: a strategic advantage.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1992. The length of the article is 1216 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Business intelligence may be the key to success in an increasingly complex global business environment. Whether the industry be in manufacturing or in services, research into what the competition is doing can provide numerous benefits to companies willing to develop an effective business intelligence program. The success of Japanese companies in penetrating and even dominating industries such as electronics and automobiles is proof of the value of competitor intelligence. The lessons learned from the Japanese juggernaut in the 1970s and 1980s can provide a valuable guide into how to implement and manage an effective competitor intelligence program.

Citation Details
Title: Business intelligence: a strategic advantage.
Author: Alan J. Bergstrom
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n10 Page: p28(4)

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