Educate your market for home-banking. (includes related article): An article from: Bank Marketing
Book Details
PublisherBank Marketing Assn.
ISBN / ASINB00092NLC8
ISBN-13978B00092NLC3
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1992. The length of the article is 2545 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Banks that help to develop the market for 24-hour home-banking services shall be in a good position to project themselves as leaders who care about customer service and banking convenience. Home-banking technology, which permits customers to avail of bank services through telecommunications devices such as touchtone phones, modems and PCs, has not, however, been received well by most customers. Banks therefore need to educate their market of the numerous advantages that home-banking services can provide. 'Techies' and 'Gadgeteers' are the two groups of households that can be easily targeted as they have high ownership rates of consumer electronic devices and are thus more likely to use home-banking technology. Other household categories, such as 'Mid-America,' 'Procrastinators' and 'No-techs' are uncomfortable with technology and thus need to be carefully targeted if they are to be persuaded to use such home-banking services.
Citation Details
Title: Educate your market for home-banking. (includes related article)
Author: William H. DeLone
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n11 Page: p28(4)
Distributed by Thomson Gale
From the supplier: Banks that help to develop the market for 24-hour home-banking services shall be in a good position to project themselves as leaders who care about customer service and banking convenience. Home-banking technology, which permits customers to avail of bank services through telecommunications devices such as touchtone phones, modems and PCs, has not, however, been received well by most customers. Banks therefore need to educate their market of the numerous advantages that home-banking services can provide. 'Techies' and 'Gadgeteers' are the two groups of households that can be easily targeted as they have high ownership rates of consumer electronic devices and are thus more likely to use home-banking technology. Other household categories, such as 'Mid-America,' 'Procrastinators' and 'No-techs' are uncomfortable with technology and thus need to be carefully targeted if they are to be persuaded to use such home-banking services.
Citation Details
Title: Educate your market for home-banking. (includes related article)
Author: William H. DeLone
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n11 Page: p28(4)
Distributed by Thomson Gale
