Talk radio: a new bank marketing tool.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1993. The length of the article is 1724 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A radio talk show has become a valuable marketing tool for the Champaign, IL-based Central Illinois Bancorp Inc after one year of broadcasting. First aired on Feb 1992 in WDWS-AM 1400, 'On the Money' has been instrumental in developing a profitable client base for the bank and has created a loyal listening public. Listeners are allowed to call in on a local number and a toll-free number to ask questions regarding the day's discussion or any finance-related issue. Commercials are also inserted in order to cross-sell bank services. Originally created to promote the investment management services of the bank, the talk show has already fueled an increase in account relationships in all areas such as trust services, mortgages and certificates of deposits. Suggestions on how to execute a radio talk show for bank marketing purposes are discussed.

Citation Details
Title: Talk radio: a new bank marketing tool.
Author: John C. Ruedi
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n5 Page: p24(3)

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