Cash management products can enhance business relationships. (Sales Management Resource): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1993. The length of the article is 3151 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Cash management services have been proven to be a good source of income for all types of banks in the country, and not just for the large money-center and superregional banks. Ernst & Young reports that cash management revenues of banks have increased from $4.5 billion in 1987 to $5.9 billion in 1991. They are expected to reach $6.4 billion in 1992. A growing number of bankers are using cash management products to strengthen their relationships with the small business market. These products are attractive not only to large corporate treasuries, but also to smaller companies because they facilitate the coordinated use of corporate funds, thus maximizing cash flow. Most banks are eager to woo small businesses because of the sheer size of the market. It is estimated to employ over two-thirds of all American workers.

Citation Details
Title: Cash management products can enhance business relationships. (Sales Management Resource)
Author: Karen Kahler Holliday
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n7 Page: p77(4)

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