Customers can hone mystery shopping.: An article from: Bank Marketing
Book Details
Author(s)Gail Hoffman
PublisherBank Marketing Assn.
ISBN / ASINB00092SP9W
ISBN-13978B00092SP96
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1993. The length of the article is 1411 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Information obtained from focus groups can be used as basis of effective professional mystery-shopping programs if handled properly. Moderators of focus groups should determine the specific factors or behaviors that elicit negative or positive feelings from customers by employing some useful techniques. Using neuro-linguistic programming (NLP), a method used for deciphering perceptions by what is said, the tone of the voice and body language, moderators can question participants in a style that leads to specifically defined information. In order for focus groups to be optimally productive, they should be composed of six to eight members only and should not last more than 90 minutes. Moreover, they should include people of differing age, race, gender and income levels. Aside from being used as the foundation of future customer-oriented professional shopping programs, focus groups can also serve as basis of employee training programs.
Citation Details
Title: Customers can hone mystery shopping.
Author: Gail Hoffman
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n8 Page: p36(2)
Distributed by Thomson Gale
From the supplier: Information obtained from focus groups can be used as basis of effective professional mystery-shopping programs if handled properly. Moderators of focus groups should determine the specific factors or behaviors that elicit negative or positive feelings from customers by employing some useful techniques. Using neuro-linguistic programming (NLP), a method used for deciphering perceptions by what is said, the tone of the voice and body language, moderators can question participants in a style that leads to specifically defined information. In order for focus groups to be optimally productive, they should be composed of six to eight members only and should not last more than 90 minutes. Moreover, they should include people of differing age, race, gender and income levels. Aside from being used as the foundation of future customer-oriented professional shopping programs, focus groups can also serve as basis of employee training programs.
Citation Details
Title: Customers can hone mystery shopping.
Author: Gail Hoffman
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n8 Page: p36(2)
Distributed by Thomson Gale
