Bank customers tune in to TV marketing. (includes related article) (Technology Resource): An article from: Bank Marketing
Book Details
Author(s)Andrew Atkin
PublisherBank Marketing Assn.
ISBN / ASINB00092T23A
ISBN-13978B00092T232
AvailabilityAvailable for download now
Sales Rank13,726,879
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1993. The length of the article is 1838 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Branch banks may take advantage of the benefits of television marketing by installing a franchise television network within their facilities. This strategy works through the use of television screens on which marketing information and entertainment features are presented for waiting customers to see. TV marketing is a potent device for increasing customer awareness of products and services, and for closing sales. It also helps customer service representatives interact more frequently with customers because directions as to how to reach the them can be can be provided on the TV screens. For customers, TV marketing gives them distraction value which makes waiting in line seems shorter. Non-commercial information that are interspersed with the marketing messages also make the wait less stressful. One network that is being used by banks is ACCESS, a flexible satellite broadcasting system created by John Ryan Co that allows user banks to fine-tune programming.
Citation Details
Title: Bank customers tune in to TV marketing. (includes related article) (Technology Resource)
Author: Andrew Atkin
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n9 Page: p63(3)
Distributed by Thomson Gale
From the supplier: Branch banks may take advantage of the benefits of television marketing by installing a franchise television network within their facilities. This strategy works through the use of television screens on which marketing information and entertainment features are presented for waiting customers to see. TV marketing is a potent device for increasing customer awareness of products and services, and for closing sales. It also helps customer service representatives interact more frequently with customers because directions as to how to reach the them can be can be provided on the TV screens. For customers, TV marketing gives them distraction value which makes waiting in line seems shorter. Non-commercial information that are interspersed with the marketing messages also make the wait less stressful. One network that is being used by banks is ACCESS, a flexible satellite broadcasting system created by John Ryan Co that allows user banks to fine-tune programming.
Citation Details
Title: Bank customers tune in to TV marketing. (includes related article) (Technology Resource)
Author: Andrew Atkin
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n9 Page: p63(3)
Distributed by Thomson Gale
