When the going gets tough, the tough get creative. (real estae marketing): An article from: Journal of Property Management

This digital document is an article from Journal of Property Management, published by Institute of Real Estate Management on November 1, 1993. The length of the article is 2129 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The recession and the continuing turbulence of the real estate industry have significantly changed the real estate marketing business. Marketing programs have veered away from the glitzy and glossy that were more hype than substance as marketers found themselves challenged to develop effective programs on a tight budget. The pressure to do more with less is probably greatest for marketers of apartment communities. Some firms have found innovative ways of increasing the effectiveness of their marketing programs. The Marketing Directors, for instance, has decided to target not only developers and sponsors of residential buildings, but also the often neglected brokers. The Rental Ring in Dallas, TX, operates a round-the-clock interactive telephone system that apartment leasing through the telephone. The Corcoran Group in New York City has a store that showcases co-ops and condominiums that customers can view using video monitors.

Citation Details
Title: When the going gets tough, the tough get creative. (real estae marketing)
Author: Janet White
Publication:Journal of Property Management (Refereed)
Date: November 1, 1993
Publisher: Institute of Real Estate Management
Volume: v58 Issue: n6 Page: p31(3)

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