Are your products alive, dead or in between?: An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on December 22, 1993. The length of the article is 841 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Effective product life cycle management can enhance product sales and keep a business profitable for a long time. Marketers should recognize at which stage of its life cycle their product is in and adopt their marketing strategies accordingly. Thus, a new product will need constant promotion to create market awareness while a product in the growth stage will need strategies to maintain market interest. Mature products may require innovative packaging and pricing or the creation of new markets. Otherwise, marketers may remove them from the market if they create company losses.

Citation Details
Title: Are your products alive, dead or in between?
Author: Pete Barrow
Publication:Canadian Manager (Magazine/Journal)
Date: December 22, 1993
Publisher: Canadian Institute of Management
Volume: v18 Issue: n4 Page: p16(2)

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