Sales culture revisited. (Information Center Issues) (Column): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1993. The length of the article is 1122 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The 'sales culture' concept has become the latest buzzword in bank management circles. The concept refers to the development of an environment that focuses upon the sale of bank services and products, with most employees expected to dedicate their time principally to selling of fee-generating investment products and services. In such an environment, employees are evaluated in terms of their sales performance and provided with bonuses if they meet sales targets. Not surprisingly, many banking publications are devoting much space to discussions of this 'sales culture' concept, given its growing appeal in a time characterized by market share battles among banking groups. Recent reports compiled by the Bank Marketing Assn's Information Center include reports on this subject culled from the 'Tennessee Banker,' the 'Profitable Banker,' and the 'Bank Personnel Report.'

Citation Details
Title: Sales culture revisited. (Information Center Issues) (Column)
Author: Alyson Danowski
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n12 Page: p49(2)

Article Type: Column

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