The beauty myth and female consumers: the controversial role of advertising.: An article from: Journal of Consumer Affairs
Book Details
ISBN / ASINB00092WEP8
ISBN-13978B00092WEP3
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Description
This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on June 22, 1994. The length of the article is 7093 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Recently, a small number of consumer researchers have voiced concern regarding the question of how and to what degree advertising involving thin/attractive endorsers is linked with chronic dieting, body dissatisfaction, and eating disorders in American females. To explore the broader context of this important and controversial issue, this paper draws upon a variety of disciplines and suggests directions for future research. First is a discussion of problems associated with chronic dieting and the diet industry. Next is an exploration of the prevalence, concomitants, and origins of body dissatisfaction in American females. The paper discusses existing advertising research that gives rise to several important propositions regarding the nature of the link between advertising and body dissatisfaction. The conclusion consists of recommendations for research and a brief discussion of public policy implications. (Reprinted by permission of the publisher.)
Citation Details
Title: The beauty myth and female consumers: the controversial role of advertising.
Author: Debra Lynn Stephens
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 1994
Publisher: American Council on Consumer Interests
Volume: v28 Issue: n1 Page: p137(17)
Distributed by Thomson Gale
From the supplier: Recently, a small number of consumer researchers have voiced concern regarding the question of how and to what degree advertising involving thin/attractive endorsers is linked with chronic dieting, body dissatisfaction, and eating disorders in American females. To explore the broader context of this important and controversial issue, this paper draws upon a variety of disciplines and suggests directions for future research. First is a discussion of problems associated with chronic dieting and the diet industry. Next is an exploration of the prevalence, concomitants, and origins of body dissatisfaction in American females. The paper discusses existing advertising research that gives rise to several important propositions regarding the nature of the link between advertising and body dissatisfaction. The conclusion consists of recommendations for research and a brief discussion of public policy implications. (Reprinted by permission of the publisher.)
Citation Details
Title: The beauty myth and female consumers: the controversial role of advertising.
Author: Debra Lynn Stephens
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 1994
Publisher: American Council on Consumer Interests
Volume: v28 Issue: n1 Page: p137(17)
Distributed by Thomson Gale
