Sure-fire programs for the hot mortgage market.: An article from: Bank Marketing
Book Details
Author(s)Regina Boyd
PublisherBank Marketing Assn.
ISBN / ASINB00092WUKM
ISBN-13978B00092WUK3
AvailabilityAvailable for download now
Sales Rank13,619,197
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1994. The length of the article is 2786 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Banks that want to enter the active mortgage market should use comprehensive marketing programs that highlight their home financing products. Such a program can help differentiate a bank from its competitors and help it market its other products in the long-run. At Fortune Bank in Florida, marketing professionals took advantage of the refinancing boom by using one-on-one marketing with realtors and an ad campaign stressing its home construction services. In targeting a new customer base, the Fifth Third Bank of Northwestern Ohio kept in mind the complicated requirements of business, consumers and regulatory agencies that are often not issues for smaller mortgage lenders. Another successful marketing strategy is that of Farmers First Bank in Pennsylvania, which updated its mortgage product in line with the times.
Citation Details
Title: Sure-fire programs for the hot mortgage market.
Author: Regina Boyd
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n6 Page: p45(6)
Distributed by Thomson Gale
From the supplier: Banks that want to enter the active mortgage market should use comprehensive marketing programs that highlight their home financing products. Such a program can help differentiate a bank from its competitors and help it market its other products in the long-run. At Fortune Bank in Florida, marketing professionals took advantage of the refinancing boom by using one-on-one marketing with realtors and an ad campaign stressing its home construction services. In targeting a new customer base, the Fifth Third Bank of Northwestern Ohio kept in mind the complicated requirements of business, consumers and regulatory agencies that are often not issues for smaller mortgage lenders. Another successful marketing strategy is that of Farmers First Bank in Pennsylvania, which updated its mortgage product in line with the times.
Citation Details
Title: Sure-fire programs for the hot mortgage market.
Author: Regina Boyd
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n6 Page: p45(6)
Distributed by Thomson Gale
