Advertising and production: at odds no more. (Special Section: Publishing): An article from: Association Management

This digital document is an article from Association Management, published by American Society of Association Executives on September 1, 1994. The length of the article is 2378 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The production and advertising staff of an association's publication are often in conflict with each other because of their divergent roles and priorities. Advertising is primarily concerned with generating revenue to offset production and printing expenses, while production deals mainly with ensuring that a magazine maintains its high quality at the least cost. Ensuring the success of a publication requires that a balance be maintained between both groups. This requires understanding each other's concerns, constant communication and maintaining flexibility.

Citation Details
Title: Advertising and production: at odds no more. (Special Section: Publishing)
Author: Lisa Guttman
Publication:Association Management (Magazine/Journal)
Date: September 1, 1994
Publisher: American Society of Association Executives
Volume: v46 Issue: n9 Page: p79(5)

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