Looking east: a new style in retail banking. (MashreqBank in the United Arab Emirates): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1994. The length of the article is 2570 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: MashreqBank's new branch in Dubai in the United Arab Emirates (UAE) offers its customers the opportunity to enrol in one of five classes of branded retail products, each catering to different market segments. Customers who subscribe to services in any of these five classes receive traditional banking services as well as value-added benefits at shops, restaurants, travel institutions and insurance agencies. Bank customers can also avail of a range of social and cultural activities organized by the bank-operated MashreqClub.

Citation Details
Title: Looking east: a new style in retail banking. (MashreqBank in the United Arab Emirates)
Author: Patricia Oris
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n11 Page: p39(5)

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