'The Unseen Power': Scott Cutlip's history of public relations.: An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on September 22, 1994. The length of the article is 2493 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Scott Cutlip's 'The Unseen Power - Public Relations, A History' is an exhaustive tome that takes a look at the history of the public relations profession. Spanning 90 years, the book remarkably discusses the erratic clients of Publicity Bureau, the first public relations firm led by James Drummond Elloworth, as well as the contributions and failures of the legendary Ivy Lee. A major weakness of Cutlip's book is its failure to acknowledge the role of corporate and institutional officers of public relations as recruiters of counselors. Another primary limitation of the book is Cutlip's assertion that public relations reached its apex in the past, ignoring the present and future state of the profession. Nevertheless, the book is a dazzling must-read that looks at Cutlip's beloved practice.

Citation Details
Title: 'The Unseen Power': Scott Cutlip's history of public relations.
Author: W. Howard Chase
Publication:Public Relations Quarterly (Magazine/Journal)
Date: September 22, 1994
Publisher: Public Relations Quarterly
Volume: v39 Issue: n3 Page: p19(4)

Article Type: Bibliography

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