PR graduates don't measure up as writers: what the pros think and what you can do about it.: An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on December 22, 1994. The length of the article is 1848 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many leading public relations professionals lament the fact that PR graduates tend to lack good writing skills. They describe most college students' writing as incoherent, weak, uncreative and even appalling. PR managers can help students improve their communication skills by becoming involved in the educational system. They could lobby for and serve on a school's advisory board, work with their counterparts in the academe to have more basic writing courses added to the PR curriculum, and encourage students to enrol in advertising copywriting courses. In addition, PR professionals could urge mass communications departments to adopt a higher admission standard and to include writing in every mass communication course. Finally, practitioners can help improve the communication skills of future PR professionals by becoming teachers themselves.

Citation Details
Title: PR graduates don't measure up as writers: what the pros think and what you can do about it.
Author: Jack Haberstroh
Publication:Public Relations Quarterly (Magazine/Journal)
Date: December 22, 1994
Publisher: Public Relations Quarterly
Volume: v39 Issue: n4 Page: p22(3)

Distributed by Thomson Gale