PCs in Home Office Households
Book Details
Author(s)IDC, Merle Sandler, Raymond Boggs
PublisherIDC Research
ISBN / ASINB00092Z8ME
ISBN-13978B00092Z8M5
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This IDC study examines PC usage in home office households, with specific reference to types of PCs, brands, channels, and PC usage. The 33.1 million home office households are more technologically savvy than households in general and represent an important market for a variety of advanced products and services.
"With PC penetration leveling off in home office households, the market for first-time PC buyers has virtually dried up," says Merle Sandler, senior research analyst in the SMB and Home Office programs at IDC. "However, with several family members using PCs, lower prices have made additional PCs an affordable option."




