Quality: the only profit strategy.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1995. The length of the article is 3210 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks need to emulate firms in the manufacturing sector that have increased market share because of a long-term commitment to quality products. Better banking services will also result in more repeat business for the bank and provide them with the chance to cross-sell. Likewise, cost savings are achieved because fewer expensive mistakes will be made. A report from the General Accounting Office has revealed that banks that decreased cost by 9% enjoyed a 14% increase in market share.

Citation Details
Title: Quality: the only profit strategy.
Author: Tom Harvey
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n1 Page: p43(5)

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