Mystery shopping: from novelty to necessity.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1995. The length of the article is 3289 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Mystery shopping has become one of the most popular market research techniques being used in the banking industry. Mystery shopping allows banks to determine how employees interact with customers and serves as an accurate gauge in determining customer satisfaction levels. The technique also helps identify specific customer needs and how to best address these needs. In addition, it assists companies in complying with banking regulations pertaining to fair lending and community reinvestment.

Citation Details
Title: Mystery shopping: from novelty to necessity.
Author: Barry Leeds
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n6 Page: p17(5)

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