Two extremes of private banking clients.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1995. The length of the article is 2387 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: There are two types of private banking clients. Passive clients are those who come by wealth in a passive fashion, either through inheritance or by risking the assets of others. Active clients, on the other hand, are people who first obtain expertise and knowledge in an area of specialty before striking out on their own. Private bank marketers should learn to differentiate between the two and develop strategies that are appropriate for the group.

Citation Details
Title: Two extremes of private banking clients.
Author: Marilyn MacGruder Barnewall
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n10 Page: p21(5)

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