Marrying the functions: the importance of media relations in public affairs planning.: An article from: Public Relations Quarterly
Book Details
Author(s)William C. Adams
PublisherPublic Relations Quarterly
ISBN / ASINB00093SOQA
ISBN-13978B00093SOQ2
AvailabilityAvailable for download now
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on September 22, 1995. The length of the article is 3075 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Public affairs planners should never underestimate the power of the news media in ensuring the success of their programs. Several companies have already realized the significant role of the news media in their public affairs programs after failing to include the media in their strategies. Research, such as studies conducted by Lazarsfeld and Merton (1948), can also attest to the significance of media in public affairs planning. Public affairs managers should therefore inform their CEOs and other senior executives about the importance of media relations in their public policy. Guidelines for including media relations in public affairs campaign require assessment of organizational culture or structure, evaluation and understanding of the news media, training of management and spokespersons, development of source credibility, making spokespersons accessible and visible, and establishment of feedback for the program.
Citation Details
Title: Marrying the functions: the importance of media relations in public affairs planning.
Author: William C. Adams
Publication:Public Relations Quarterly (Magazine/Journal)
Date: September 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n3 Page: p7(5)
Distributed by Thomson Gale
From the supplier: Public affairs planners should never underestimate the power of the news media in ensuring the success of their programs. Several companies have already realized the significant role of the news media in their public affairs programs after failing to include the media in their strategies. Research, such as studies conducted by Lazarsfeld and Merton (1948), can also attest to the significance of media in public affairs planning. Public affairs managers should therefore inform their CEOs and other senior executives about the importance of media relations in their public policy. Guidelines for including media relations in public affairs campaign require assessment of organizational culture or structure, evaluation and understanding of the news media, training of management and spokespersons, development of source credibility, making spokespersons accessible and visible, and establishment of feedback for the program.
Citation Details
Title: Marrying the functions: the importance of media relations in public affairs planning.
Author: William C. Adams
Publication:Public Relations Quarterly (Magazine/Journal)
Date: September 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n3 Page: p7(5)
Distributed by Thomson Gale
