Shades of success. (interview with color marketing expert Kathryn King McEntee)(Interview): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on November 1, 1995. The length of the article is 1261 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Color marketing expert Kathryn King McEntee considers three factors in selecting the colors for a food product package. These include the type of product, target market and the attributes of the product to be marketed. She also says that color establishes the image of products and differentiates a product from similar ones in the market.

Citation Details
Title: Shades of success. (interview with color marketing expert Kathryn King McEntee)(Interview)
Author: Diane Toops
Publication:Food Processing (Magazine/Journal)
Date: November 1, 1995
Publisher: Putman Media, Inc.
Volume: v56 Issue: n11 Page: p48(2)

Article Type: Interview

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