Moving into the 21st century. (American Lung Association's database management system): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on January 1, 1996. The length of the article is 2141 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The American Lung Assn. (ALA) conducted a formal review of its fund raising efforts in 1991. In response to a recommendation that it commission an outside review of its direct-mail database, the ALA established the Fund Raising Data Base Task Force, which consisted of ALA staff members and volunteers from CIRRUS Systems, AT&T and AARP. The task force eventually decided to replace the ALA's old database management mainframe system with a fully-relational, PC-based system, allowing ALA to save more than $400,000 and win an award in the process.

Citation Details
Title: Moving into the 21st century. (American Lung Association's database management system)
Author: Glen Bonderenko
Publication:Fund Raising Management (Magazine/Journal)
Date: January 1, 1996
Publisher: Hoke Communications, Inc.
Volume: v26 Issue: n11 Page: p36(4)

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