Understanding markets and customers. (best practices)(The Forces of Change, part 1): An article from: Implement & Tractor

This digital document is an article from Implement & Tractor, published by Agra USA on January 1, 1996. The length of the article is 1255 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A cross-industry study on the way the best financially-performing companies are doing business show the need for formal and continuous measurement of customer satisfaction, segmentation of markets and adjustment of business processes to these segments and the use of inherent company strengths to deliver best value in terms of prices. Published by the Distribution Research and Education Foundation, the study also points out the importance of employee involvement in customer service.

Citation Details
Title: Understanding markets and customers. (best practices)(The Forces of Change, part 1)
Publication:Implement & Tractor (Magazine/Journal)
Date: January 1, 1996
Publisher: Agra USA
Volume: v111 Issue: n1 Page: p20(3)

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