Paint and home decor: encourage project sales with careful grouping of product adjacencies.: An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on March 1, 1996. The length of the article is 796 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many astute retailers have developed special marketing programs targeted specifically at paint customers. These programs use paint sales to encourage customers to buy other decor materials such as window treatments, decorative hardware, floor coverings, lighting products and wallcoverings. Typically, these programs are most effective when used with consumers who are planning out or are just beginning a decorating project. As a rule, these marketing programs emphasize the careful grouping of decor lines and the use of color-matching computers to help customers plan their decorating projects.

Citation Details
Title: Paint and home decor: encourage project sales with careful grouping of product adjacencies.
Author: Mike Pecen
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: March 1, 1996
Publisher: National Retail Hardware Association
Volume: v170 Issue: n3 Page: p64(2)

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